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About

I’m a founder turned product leader who’s built products across public companies, high-growth unicorns, and early-stage startups. Most recently, I joined Coefficient as its first product hire and grew into Head of Product, building the product function from scratch. Most of my focus now is AI: building agentic products, and changing how products get built.

I’ve been building things since a young age. In high school I was running e-commerce stores out of my bedroom and processing orders by hand after class. I wanted to automate that and it turned into HubLogix (originally eCommHub), a logistics SaaS I founded. I bootstrapped it early and then later raised VC and grew to 30+ people before it was acquired.

I approach product like a founder. I care about the whole thing, not just my piece of it, and I like understanding the full stack, from the customer’s problem down to the code. I build my own tools, mostly by directing agents. I love working through hard problems, and I write about what I learn along the way.

Get in touch

Send me a message or find me on LinkedIn.