About

I’ve been building things since I was a kid. By high school I was running e-commerce stores out of my bedroom. That turned into a SaaS company I bootstrapped and grew to 30+ people. We raised venture funding, got acquired, and I learned hard lessons about the gap between building product and building a company.

Since then I’ve built products at public companies, high-growth unicorns, and early-stage startups. Learned just as much from the inside as I did on my own. I write about both sides.

Get in touch

Send me a message or find me on LinkedIn.

I occasionally do advisory work for early-stage startups — especially founders building in e-commerce, logistics, or B2B SaaS.